Juticalpa is located in the department of Olancho approximately 100 miles east of the capital city of Tegucigalpa. The city was founded in 1530. It is a commercial center for much of Olancho's ranching and agricultural economy.  The city has a population of about 80,000, even though the population is over 80,000, the actual size of the city is relatively small and has a small town atmosphere. It is very easy to walk to and from school, the market, and the supermarket.

The climate is warm all year round with a rainy season and a dry season. Temperatures average in the 80's. Businesses include a variety of restaurants, supermarkets, bookstores, shopping center and banks. Though mostly in Spanish, cable television is available. There are many public and private schools located in Juticalpa, Day-Star School is one of the few bilingual institutions.

Olancho is the largest department of Honduras, and is larger than the neighboring countries of El Salvador and Belize.  It is an area for outdoor activities. There are many hiking areas as well as several national parks. People are friendly and helpful.

The economic activity of the department of Olancho is based on agriculture, livestock raising cattle, pigs and horses and the exploitation of wood, an item for which has large sawmills throughout the department. Its main crops are: Maize, coffee, beans, maicillo, soy, rice and tomatoes.